Leisure & Entertainment
PCG has helped CEOs and senior management with critical decisions on strategy and operations.
With extensive experience providing support to clients in the gaming and leisure sector, our deep functional expertise and insights in this market focus on addressing increasing regulatory challenges, operational efficiencies, and improving marketing strategies.
Client Results
Membership Backs a Bet
Customer segmentation
PCG worked with our client to identify and regenerate key customer segments, better align the customer loyalty program and implement a plan to restore growth and create a new customer base. After 18 months, the firm had an average 15% market share gain, member acquisition rates increased from 5% to 24% per annum, and member retention increased by 20 percentage points.
How can we help
- Customer loyalty
- Customer insight and segmentation
- Marketing effectiveness
- Pricing strategy
- Labour force management