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Telecommunications & Media

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PCG's data-driven perspectives and insights benefit telecommunication and media firms facing diverse and evolving challenges.

To assist clients in defining and creating opportunities in new markets, PCG supports clients in improving operational performance and managing costs, creating efficiencies in core business units and retaining customers.

With decades of experience in consulting, our expertise assists media companies to transform their fundamental business model and strategy, explore new digital revenue opportunities, and grow and retain their customer base.

Client Results

Building customer loyalty

Customer loyalty

PCG helped a major telecommunications service provider to improve customer loyalty, as customer attrition was impacting profit and growth. We developed a new model to capture consumer information, and made significant changes to the existing call centre model. After 18 months, customer loyalty had increased by 33% and customer attrition had fallen by 27%.

How can we help

  • Business unit and corporate strategy
  • Operations improvement
  • Pricing strategy
  • Product line profitability
  • Salesforce effectiveness
  • Customer insight and segmentation